ABOUT NORTHBOUND
A small publication, run from three cities.
Started in 2019 as a single blog about hiking access from downtown Seattle. Grew into three editions when the second editor (Portland) joined; the third (Vancouver) followed in 2022. Still small on purpose — three editors, no commercial sponsorship, no commission links.
Why three editions instead of one publication
A general “PNW travel” publication ends up writing for the visitor — the audience that hasn’t been to any of these places yet. We don’t want to do that. We want to write for people who live in (or visit often) one specific city, and who already know that the Pike Place clam chowder line is not where you want to be on a Saturday. Three editions means three editorial voices answering three different questions, instead of one editorial voice writing the same lukewarm “top ten” three times.
How it works (technically)
The whole thing runs on WordPress Multisite — one WordPress install, one database, four sites. The network root is what you’re reading right now. Each city edition has its own home page, its own posts, its own editorial settings, but inherits the same theme + the same chassis. New posts in any edition only appear in that edition’s feed; cross-edition discovery happens through the navigation up top, which is shared.